Bull Fitness
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Project:
Bull Fitness
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Services:
Video production
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Sector:
Fitness gym
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Location:
Illescas, Toledo, Spain
A fitness brand with nothing to show
Bull Fitness is the fitness side of the same gym in Illescas that runs Bull Fighters, its combat sports brand. Two halves of one building, two very different promises, and the fitness half had nothing to show for itself on social media.
One video, one job
What they asked for was simple and specific: a promotional video for social media. It had to build the fitness brand up and keep it clearly apart from the fighting side, which was being given its own identity at the same time.
No archive, no shortcut
There was nothing to work from: no footage, no library, no established roster to film. Every frame was created from scratch, from the sessions themselves to the cutaways a promo would normally borrow from a stock library.
What happened next
Plays, shares and likes all climbed. Between the two brands, the gym went from 10 to 12 sign-ups a week to over 40.
The video still does its work where their audience is, on social media rather than on a website. And they publish on their own now, without calling us.
What we delivered
One piece, made from nothing. A promotional video that gives the fitness side its own tone of voice, next to and clearly apart from the fighting side of the same gym.
- Promotional video
- Original footage, filmed from scratch
Planning something similar?
If there's nothing to film yet, that's where we start.
