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About SHERPA71

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Guiding businesses since 1995

It started in 1995 with network cables and early websites. In 2001, the agency then called 3D Argentina became SHERPA71. Today we are an international digital agency based in Madrid: web, marketing, creative work, custom apps and AI.
  • Founded in 2001
  • Based in Madrid
  • Working worldwide
  • Core team + specialists

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Years as an agency

See our work
Our journey

30 years. One constantly evolving path.

Technology changes. Businesses change. We keep moving.

1995
The beginning

Networks & first web projects

The journey starts with cables and code: installing physical network infrastructure and building early websites. The business works as 3D Argentina, a web and networking agency.

2001
A new name

SHERPA71 is born

Founder Nando Lozano turns 3D Argentina into SHERPA71. The web and networking agency evolves, with one role at its heart: to be the guide.

Selling online

Websites & ecommerce

Websites become sales tools, not just online brochures. Online shops join the work, and so does the question that still drives us: what will actually bring you business?

Telling stories

Multimedia & video

Multimedia, promotional films and corporate videos. We learn to tell a brand's story in motion, and many of those stories come from sport.

Before it exists

3D & motion graphics

3D lets clients show a product before it is manufactured. Motion graphics turn logos, still photos and presentations into scenes that move.

Getting found

Digital marketing & SEO

A website nobody finds doesn't help anyone. SEO, Google Ads, Meta Ads, social media and email marketing join the path.

Built to fit

Custom applications

When off-the-shelf tools fall short, we build our own: custom applications shaped around the way each business really works.

Working smarter

Artificial intelligence

AI, used where it earns its place: built into the solutions we develop, to save time and make everyday tools more useful. No hype.

Today

Guiding businesses through the digital path.

Web, technology, creativity and digital growth, joined up in one clear plan. The tools keep changing. Our role doesn't: you climb, we guide.

Behind the name
We don't walk the path for our clients. We help them climb it.

A sherpa is the guide who gets you safely to your destination, even in adverse conditions. That's the job. And 71? The year our founder was born, and a number with character.

Our values

What guides every project

Six values we bring to every project, whatever its size.

Closeness

You talk to the people doing the work. No middlemen, no ticket queues: a direct line and a team that listens.

Commitment

Once we take on your project, we see it through. We say what we'll do, and we do what we say.

Transparency

Clear quotes, clear timelines, clear reasons. You always know what we're doing, why, and what it costs.

Results

Looking good is not enough. We focus on what moves your business forward: enquiries, sales, bookings and visibility.

Knowledge

Thirty years on the digital path, across web, design, marketing and code. We explain what matters in plain language, so you can decide with confidence.

Agility

Quick decisions, fast reactions, no wasted moves. A small, experienced team keeps pace with your business.
Why SHERPA71

Why clients work with us

What you can expect from the very first conversation.

Direct communication

You work directly with the people responsible for your project. Nobody in between, nothing lost in translation.

Real experience

30 years navigating from early web development to today's digital ecosystem. We know what lasts and what doesn't.

No unnecessary complexity

We recommend what your business actually needs, not what is easiest to sell.

Long-term perspective

Digital solutions designed to evolve with your business, with the control you need to run them.

A small team. A network of specialists.

At the core of SHERPA71 are six professionals from different disciplines, working from different corners of the world. Around them, a network of external collaborators and specialised freelancers joins each project when it needs them.

You get the focus of a small team and the reach of a much bigger one, without it costing more than it reasonably should. And most of us have lived sport all our lives: as competitors, coaches, gym and brand owners, federation members and club presidents.

Talk to us
In numbers

Experience you can measure

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Years of experience
On the digital path since 1995
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Clients
In Spain and abroad
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Websites
Designed and built
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Campaigns
Digital marketing
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Projects
Multi-service engagements
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Sectors
Sport included
Your next step

Every climb starts with a conversation.

Tell us where you are and where you want to go. We'll tell you, honestly, how we'd get you there.

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