NR Formación
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Project:
NR Formación
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Services:
Brand, web, shop & e-learning
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Sector:
Aesthetics academy
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Location:
Madrid, Spain
Everything to do, and no idea where to start
NR Formación teaches advanced aesthetics in Madrid. What they knew, they knew well. Everything around it was still to be built: no logo, no website, and no way to teach anyone who couldn't come to the classroom.
We have everything still to do, and we don't know how it's done or where to start.
What they asked us for
All of it: the logo, the website, photography and video, promotion online, and a platform to teach on. A long list of decisions for people whose job is teaching, not briefing agencies.
We used what they had, and made what they didn't
This time the cupboard was not bare. They arrived with graphics, video, course content and some photographs of their instructors. We shot the ones that were missing and worked over all of it, old and new, so the whole thing reads as one academy rather than a folder of files.
A classroom that doesn't depend on the room
The e-learning platform was the piece that changed what the academy could sell: courses that reach students who will never walk through the door, sitting alongside the ones that fill the classroom. The online shop lives inside the same site, so a student finds the class, follows it and buys what it needs without jumping between platforms.
Full classes, and clients who came recommended
It landed hard from the first week: thousands of likes a day, sharing well above what a new academy would expect, and classes full from the first course to the last.
The academy still runs its site today at nrformacion.com, and it sent us work of its own: several projects that came afterwards arrived recommended by NR Formación.
What we delivered
Everything they asked for, in one go. An academy that went from nothing on screen to teaching online, without having to learn our trade along the way.
- Logo & brand identity
- Website design & development
- E-learning platform
- Online shop (ecommerce)
- Photography
- Video production
- Digital marketing
Teaching something worth selling?
Academies, schools and trainers: we build the brand, the site and the classroom that works without the room.
