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A beauty academy has a lot of secret tricks. Students need to find the next class, buy some stuff, pick something up from the shop and follow the class plan, ideally without jumping between five different platforms.
For NR Formación, the job was to bring all of that together in one place that feels as big as the event itself.
We treated the website as the centre of the whole academy. E-learning and the online shop live inside the same site, SEO is built into its structure, and the digital marketing, video and photography all point back to that one address.
One path for the lerner: discover, watch, buy.
The result is a joined-up digital presence:
Everything shares one look and one message, so the experience feels consistent from the first ad to the final checkout.
The full scope for NR Formación, planned as one connected project rather than seven separate jobs. Every piece had to work with the others.
Events, tickets, a shop and a brand to grow. Tell us where you want to go and we'll help you plan the route.