Arnold Fighters

A fight brand that looks the part

Arnold Fighters is linked to the Arnold Sports Festival, a name that carries real weight in sport. That brings instant recognition and a responsibility: everything the brand puts out has to look the part, on a poster, a screen or a phone.

The logo was designed as a system, not a single file: black, white, transparent and a reflective version, so it works on any background and in any format. From there we took it into video and digital marketing, where a brand has seconds to grab attention.

The Arnold Fighters video puts that identity into motion. The same visual line runs through the campaign material, so the logo, the video and the ads all read as one brand.